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Instagram. Facebook. Snapchat. We all know them and the amazing impact they've had on this current generation. With so many people plugged in on the daily, the impact of influencer marketing is huge right now. 

Let me help you get your products, services, and experiences the exposure they deserve! 
 


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A BIT ABOUT ME


As a model, teacher, motivational speaker, and life enthusiast, I pride myself on having a strong and reputable personal brand that inspires as much as it empowers.

Having spent the past year working diligently growing my own social platform along with those of numerous clients and affiliates, I've seen first hand the positive impact that can come from meaningful social marketing and proper branding. With so many people plugged in on the daily, the impact of influencer and social marketing is huge and it's my job to help you tap into that. 


SPECIAL SKILLS

Adobe Suite | Web Design | Branding | Styling | Creative Direction | Management | Photography 


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SOCIAL IMPACT

At the moment my own personal network stands at 41.3k followers, with over 254,400 impressions a week. It's neat because as the network grows I've found that so does the engagement, community involvement, and impact. Through my own community service as well as through the SKYN network I've been able to reach out and speak to thousands of people nation wide about a wide variety of issues, topics, and causes. I honestly never expected I'd be able to make such an impact, but lo-and-behold, here we are, and I couldn't be more grateful. Now I find myself coaching others on self-confidence, career development, and self esteem, managing social marketing, and acting as a national ambassador for some pretty neat brands such as Skechers, Spareparts, Blu-dot beverages, Jean Machine, and Hakim Optical to name a few. 


MY SECRET

I don't regram. I create. 

Forget regramming old content, I specialize in taking your product and lifting it to new heights through creating customized content that speaks directly to your audience. 

It's not just about creating content, it's about creating a strong brand identity, a branded community, and brand loyalty. It's not just about posting content, it's about posting content that's going to resonate, entice, and engage your target market ensuring that you don't just gain followers, you actually gain customers. 

Having worked on the front lines of Digital Marketing for over 3 years now I know first hand what it takes not just to grow a brand's digital presence, but to see it thrive. 


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INTEGRATED CONTENT OPPORTUNITIES

  • SOCIAL MEDIA STRATEGY & CONSULTING 
  • SOCIAL MEDIA ADVERTISING 
  • EMAIL MARKETING CAMPAIGNS
  • GRAPHIC DESIGN/ PHOTOGRAPHY / VIDEO
  • SOCIAL MEDIA MANAGEMENT 
  • INFLUENCER MARKETING
  • WEBSITE DESIGN/DEVELOPMENT 

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Marketing Clients, Affiliates, & Networks


SKYN MAGAZINE




ASHLEY HASSARD




KALEV ESTIENNE 




what they say

"It's always a pleasant experience working with the team at SKYN Magazine. They're always a step ahead of me when executing any promotional work and features. The impact that they make as a publication is directly in line with why business at LD WEST is booming, and it's why I keep putting projects in their hands"
- Luis Marin, Public & Client Relations, LD West.


"Working with SKYN has been great. Eames and Ashley did an awesome shoot with our product. We will keep sending over pieces for review due to the quality of the press release + quality of content we received back to reuse." 
- Zaid McGovern, Marketing Spinnaker Watches, 


"We contacted Ashley via instagram and were extremely grateful with her amazing ideas and support of our brand and its causes to help others. We think we got great exposure from SKYN magazine and would love to work again."
- John Wright, Director, Lyfe Watches


"You could use all of the best words in the dictionary synonymous to 'amazing' to describe Ashley Hassard, and still not get the full picture. She is genuinely caring, hard-working, motivational, and simply someone you want on your team. If you can track her down to work with you on a project, you know it will be a big success. This girl is going places." 
- LEILA, Co-Founder & Chief Partnerships Officer at Fitset


"Over the course of the past two years, I had the unique benefit of working alongside Ashley in several capacities. Ashley has been relied on by Me to We's China team to lead diverse groups of students through volunteer service experiences, speech and confidence strengthening workshops, as well as strategic reporting for the expansion of our programs across the country. To state that Ashley has been a beneficial addition to the team in China would be an understatement. Her energy, enthusiasm and leadership qualities have proven to be an unparalleled force that we are so fortunate to have support us. As one of the strongest team players I have had the opportunity to worked with, I do not hesitate for moment in providing Ashley with a strong recommendation to any of the causes she may choose in the future."  - ROB PALMER, Director of Leadership Programs at Me to We

 

 

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Your Mission: Create & Innovate
My Mission: Showcase & Bait


Let's face it, creating and innovating is a full time job. Now try to imagine creating, innovating, AND showcasing!
Now, that's just silly. Then again, so is doing all that hard work and not being able to show it off to the world.

That's where I come in.

Let me take on the "humble brag" for you. Whether it's honoring your existing partnerships, showcasing what you're doing or helping you attract new great things to do, there's plenty that can come from having a curated digital front, and I'm here to help make make it possible. 


THE GAME PLAN

- Generate Qualified Leads - 

- Attract Good Talent - 

- Share Current Content -

- Create New Content - 

- Generate Brand Awareness - 


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THE AIM OF THE GAME

The aim of the game is simple: get the service under the eyes and into the hands of those who need it most - companies! 

How do we do that? Easy. Interact. Engage. Inspire.

When it comes to business clients these days, there are two main things they want to feel: valued and supported.  

The way we do that is simple. Value and support! Seems simple enough, but there's actually kind of an art to it. Through receiprocating 'likes', dotting out positive "comments", sending out daily customized "DM's", and sharing relatable content that is as aspirational as it is actually useful, we'll be able to create a learning community that companies don't just need to be a part of, they want to be a part of. 


 We're not out here just to build a brand, we're here to create a Hubnest community


My job is to generate, edit, publish and share daily content (original text, images, video, and blog) that builds meaningful connections and encourages community members to take action. Using a collection of previously developed as well as newly created content, my plan is to position your brand and its services to not only look cool, but to be cool as well.


It's all about creating a brand that resonates trust with the coorporately ambitious, while simultaneously providing hope for those looking for that extra leg up.


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GETTING STARTED
Rumour has it the hardest step to take is the first. Well then, I guess it's a good thing we have a game plan. Starting from the bottom I'll comb through every piece of your digital footprint ensuring you've got a professional online presence you can be proud of. 

As the industry leaders in differentiated market success, it's important that Hubnest not only looks innovative, but is. 


MY DAY TO DAY

From developing your page layout to currating blog posts, my job is to handle all the day-to-day tasks involved in maintaining a strong digital presence so that you don't have to. 

Over the course of our time together I'll:

  • Develop strategic media plans
  • Set benchmarks and goals that exceed targets
  • Curate new as well as previously developed content
  • Outline potential opportunities
  • Enlist influencer marketing 
  • Curate and maintain a strong social presence
  • Engage your audience through direct interactions and messages
  • Promote Hubnest services and opportunities to ensure that social engagement translates into real time consumers


WEEK 1


Beginning with organic content creation, I'd spend the first week researching both our own company as well as our competators and laying the foundation to allow us to develop a complete a comprehensive collection of curated material. Baselining our social presence and figuring ouy where it is we lie on the current social sphere is what I would focus on. Whether it's retroactively creating blog posts, curating new graphic content, or simply reorganizing what's already up there - I'd make sure that Hubnest was set not only to have a unique professional look, but also a unique professional voice.

We'd document current analitical standings, listen to current sentiment on how Hubnest is being referenced by others, get smart on the competition, actively identify our clients and prospects, and identify content opporunitiies, fomulating a fool proof plan to really help launch us into the digi-sphere. 

This whole process would take about a week and would involve a series of meetings ensuring that diginal objectives with corporate align. We'd define initiatives, set objectives and goals, and justify social media through corporate goal alignment. Success is all about how you define it so we'd spend this week working on defining how we'd see success, and strategizing ways to make it happen. 

WEEK 2


The second week would then be devoted to getting to know and highlighting the professionals that you have. Whether it be through coffee dates, fast and easy headshots sessions, one-on-one interviews that could be turned into "Get to Know Us" posts, or collecting some of their quick and dirty industry tips to put together "Top 5 Tips". The aim of Week 2 would be to really integrate into the community that is Hubnest and ensure that the spotlight isn't just being on what you do, but also on who exactly does it.  

WEEK 3

Week 3 would be all about oganizing the social troops. Whether that was figuring out exactly what voice we were going to use to tell our stories or finding some part-time contributors internally who might be able to help us add relevant and interesting content. Taking our collected thoughts from the past two weeks and putting pen to paper (or keys to keyboard), we'd take this time to begin creating content and assembling our virtual portfolio. Content opportunities would be noted, and posts, and emails would be formally written and scheduled. 

WEEK 4
Week 4 is where we step into action! This week is all about content, content, content. Posting like mad, creating like crazy, and engaging like it's nobody's business, we'd take this week to jump into action and really let our Hubnest presence be digitally known. Now that we've got our image polished, posts updated, and have found our groove, it's time for us to get out there. We'd send DM's to prospective clients, we'd recognize past ones, we'd do considerable outreach, submit some of our curated blog pieces to local publication, and reach out to relevant podcasts. 

 


The Hassard SOCIAL BOOST

To help get an initial social boost what I'd probably do is begin by making a couple individual posts on my own personal account (@TheHassard). With a 41.3k following the exposure is high, the engagement strong, and the select audience already hits a large target market you're trying to reach (innovative creatives, industry professionals, aspiring business owners, and ambitious entrepreneurs). I'd begin with a series of Instagram story posts and polls testing the market to gage reaction and interest, and from there would take that response and turn it into a series of proper posts to ensure lasting impressions. Each post and story would include a direct link with click-through abilities ensuring you and your brand receive ultimate exposure. 

Starting off with that kind of exposure is a great way to turbo boost your page's platform and allows you to get an immediate jumpstart at no extra cost.  


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Your Mission: Change the Automotive Game
My Mission: Brand the Changemakers (You!) 


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The way I see it, the game plan for Productive Forumla would be a lot like hub

THE AIM OF THE GAME

The aim of this game is going to follow the basic protocol that we did for Hubnest, but this time we're going to focus not on the companies, but moreso on the consumer. Mediums such as Facebook, LinkedIn, Youtube and Instagram will absolutely dominate in terms of being attainable tools we not only can, but should use to sway consumer opinions. 

Utilizing social platforms, blog posts, and videos we'll create the Productive Formula voice, image and brand as a trusted source for those looking for the ultimate product and value. 

Taking cues from preestablished brands such as AutoTrader, Rough County, and Autos.ca, we'll create the ultimate Consumer Platform, that is as engaging as it is informative, and as comprehensive as it is intuitive. 

I'm not sure how far you are along with the site portion, but personally, if I were creating it, I would probably take some notes from comparitive shoppings sites like Travago or RareCarat and cater the whole experience to your potential online customers. 
 


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CUSTOMIZED SEARCH PROFILE

Customers these days are looking for customization, honesty, and variety, and that's why I think something of this nature could really help play into that. Things taken into account that customers could include in their "customized search profile" would be: 

- Age
- Occupation
- Desired Price Point
- Make
- Model
- Year
- Level of Fuel Efficiency
- Additional Desired Add On's in Check Box Style like: Air Conditioning, Heated Seats, Moon Roof, etc. 
- Main Purpose of the vehicle (Recreational, Sports, Family, Hauling, Errands, Long Distance Driving, etc.) 
- Overall Customer Rating
- Safety Ratings
- Etc. 


This information would really allow us to create a comprehensive customized consumer profile that would help Productive Formula really zero in on what sort of vehicle they're looking for and ones they might be interested in learning about. 

 

Results would be listed in a top down from a variety of options such as: best fit, price point (lowest to highest, or highest to lowest), Overall Customer Rating (Best to worst), etc. 

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This is an example from RareCarat, a site that allows you to comparatively search for diamonds on the internet. Taking this same method into account we could have the template used to compare a variety of available car makes and models. What would make Performance Formula different is that in addition to having images of the vehicles readily available, we could also have Perfomance Formula informative videos that consumers could click on to get a more dynamic shopping experience. 

The videos would showcase not only what the car looks like, but also what features it comes with, what upgrades are available and who it might be a perfect fit for. 

What I love about this idea is that it will allow users to have sales made to them, but in a way that feels like they're the ones coming to the conclusion of what the best car is. Obviously we will list all sorts of varieties within the lines we look at/work with, but we will obviously have a little creative "wiggle room" to push certain brands or partners we have great relations with or think the best of a little more than the rest. 
 

CHATBOTS
I'd also really encourage you to utilize ChatBots here - as you can see in the corner of RareCarat, chatbots are being used by many and are a great way to make a "human" connection with the consumer, allowing a programmed bot to give advice, tips, tricks, or offer suggestions to prospective buyers in an unintrusive, more embedded way. 


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DEALERSHIP AVAILABILITY
In addition to showcasing what cars might be a great fit for the consumer, one way I see Productive Formula really shining is by being able to locate who has the vehicle they're looking for, how many they have in stock, and how far away from them it is. 

This ability to act as a respected third party who can not only suggest customers look for certain products but nudge them in a general dealship direction could be huge, and would definitely be a big draw for any potential dealership to work with you. 

DEALERSHIP PLUG
In addition to being able to plug in dealerships and available models on the site through our interviews, another really interesting avenue we could take with it is to utilize the click-through marketplace feature on instagram to not only showcase new models or add ons of the moment, but to also showcase what their cost might be, and link the click-through abilities with local manufacturers or dealerships we've partnered with. This would be a great way to drive even more traffic to their sites and secure even more partnerships. 

 

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Now imagine that instead of taking you to a ring store it brought you directly to one of our coorporate partners or a dealership where they are sold. 

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Add in a couple beautiful shots of cars, giveaways, contests, owner highlights, etc. and we're good to go. 

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Since we're focusing so much on exclusive video content as being one of our big 'X' Factors in the industry I would recommend diving into that hard and tailoring a series of longer videos for youtube where we could showcase the interviews properly, as well as shorter 1 minute ones for facebook and 30 second ones for instagram. 

I'd personally love to see a Narcity approach taken to the stories where interesting articles or clips from videos are highlighted in a fun and captivating way. 

They're simple, easy to create, would drive fast traffic towards our site/videos, and, as it turns out, are hardly being used by any of the competition. 

Utilizing these social tools, as well as the updated instagram polls, or "ask us anything" buttons we can easily interact and engage with the automotive community in a fun way that not only gets eyes, but get's interaction. 

It's on these stories that you can also include more "disposable content" such as mini-features on Dealship Sales Professionals, New Car Owners, etc. Things you wouldn't want to post on the actual page, but that would still like to acknowledge. (Here would be a great "5 Fun facts about Dodge" section that could relate to further holistic marketing we'd do. Think n instagram post that could link to a blog post that has an embedded video in it. 

Being heavily spread on social media will not only help us present that which we are in a visual manner but will also allow us to engage with the community more potentially brokering influencer contracts with dealerships in exchange for content to promote them on our site, thus increasing our own social reach by tenfold.


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I'll be real, I'm pretty confident in my social marketing strategy, so it's going to be very similar to that of Hubnest - which is actually great, as odds are they'll be running simultaniously, so being on the same page at the same time for both will make things way more efficient!


In case you wanted to see what this might look like for Productive Formula... 


WEEK 1

Beginning with organic content creation, I'd spend the first week researching both what your hopes were for Productive Formula as well as our current similar competators and laying the foundation to allow us to develop a complete a comprehensive collection of curated material. Baselining our social presence and figuring out where it is we lie on the current social sphere is what I would focus on. Whether it's retroactively creating blog posts, or curating new graphic content - I'd make sure that Product Formula was set not only to have a unique professional look, but also a unique professional voice.

We'd document current analitical standings, listen to current sentiment on how similar ventures are being referenced by others, get smart on the competition, actively identify our clients and prospects, and identify content opporunitiies, fomulating a fool proof plan to really help launch us into the digi-sphere. 

We'd also have to begin figuring out logistics here in terms of how the system itself would work and how it would be engineered.

This whole process would take about a week and would involve a series of meetings ensuring that diginal objectives with corporate align. We'd define initiatives, set objectives and goals, and justify social media through corporate goal alignment. Success is all about how you define it so we'd spend this week working on defining how we'd see success, and strategizing ways to make it happen. 

WEEK 2
The second week would then be devoted to getting to know and highlighting the dealerships and partners we are already working with. Whether it be through coffee dates, fast and easy headshots sessions, one-on-one interviews that could be turned into "Get to Know Us" posts, or collecting some of their quick and dirty industry tips to put together "Top 5 Tips". The aim of Week 2 would be to really integrate into the Productive Formula and ensure that our partners feel valued.

WEEK 3

Week 3 would be all about oganizing the social troops. Whether that was figuring out exactly what voice we were going to use to tell our stories, finding "reporters", crew, enlisting car enthusiasts for blogs or special interview features, or a combination of the three. Our goal here would be to get content, content, content, and ensure that all contributors are on brand. Taking our collected thoughts from the past two weeks and putting pen to paper (or keys to keyboard), we'd take this time to begin creating content and assembling our virtual portfolio. Content opportunities would be noted, and posts, and emails would be formally written and scheduled. 

By this point a functional skeleton of the site should be up and running. 

WEEK 4
Week 4 is where we step into action! This week is all about content, content, content. Posting like mad, creating like crazy, and engaging like it's nobody's business, we'd take this week to jump into action and really let our Productive Formula presence be digitally known. Now that we've got our image polished, posts updated, and have found our groove, it's time for us to get out there. We'd send DM's to prospective clients, customers, and dealerships, we'd recognize past ones or ones we're currently working with, we'd do considerable outreach, submit some of our curated video pieces to online automotive publications, and reach out to relevant podcasts.  

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THAT'S ALL FOLKS :) 


As with all things, these are all merely suggestions - depending exactly on what you want and need things can definitely be adjusted.
Just let me know what works for you and we'll find a way to make it happen.


For any questions, comments, or concerns don't hestitate to reach out to me at: 

info@ashleyhassard.com
www.ashleyhassard.com
647-262-1033 



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