Instagram. Facebook. Snapchat. We all know them and the amazing impact they've had on this current generation. With so many people plugged in on the daily, the impact of social marketing is huge right now.
Let me help you get your products, services, and experiences the exposure they deserve!
A BIT ABOUT ME
As a marketing specialist, photographer, model, teacher, motivational speaker, and life enthusiast, I pride myself on having a strong and reputable personal brand that inspires as much as it empowers.
Having spent the past few years working diligently growing my own social platform along with those of numerous clients and affiliates, I've seen first hand the positive impact that can come from meaningful social marketing and proper branding. With so many people plugged in on the daily, the impact of social marketing is huge and it's my job to help you tap into that!
Adobe Suite | Web Design | Photography | Scouting | Branding | Styling | Creative Direction | Consulting | Management
At the moment my own personal network stands at 41.2k followers, with over 254,400 impressions a week. It's neat because as the network grows I've found that so does the engagement, community involvement, and impact. Through my own community service as well as through the various networks I've been able to reach out and speak to thousands of people nation wide about a wide variety of issues, topics, and causes. I honestly never expected I'd be able to make such an impact, but lo-and-behold, here we are, and I couldn't be more grateful. Now I find myself coaching others on self-confidence, career development, and self esteem, managing social marketing, and acting as a national ambassador for some pretty neat brands such as Skechers, Spareparts, Blu-dot beverages, Jean Machine, and Hakim Optical to name a few.
I don't regram. I create.
Forget regramming old content, I specialize in taking your product and lifting it to new heights through creating customized content that speaks directly to your audience.
It's not just about creating content, it's about creating a strong brand identity, a branded community, and brand loyalty. It's not just about posting content, it's about posting content that's going to resonate, entice, and engage your target market ensuring that you don't just gain followers, you actually gain customers, and highlight those you’ve already got.
Having worked on the front lines of Digital Marketing for multiple years now I know first hand what it takes not just to grow a brand's digital presence, but to see it thrive.
INTEGRATED CONTENT OPPORTUNITIES
SOCIAL MEDIA STRATEGY & CONSULTING
SOCIAL MEDIA ADVERTISING
EMAIL MARKETING CAMPAIGNS
GRAPHIC DESIGN/ PHOTOGRAPHY / VIDEO
SOCIAL MEDIA MANAGEMENT
Marketing Clients, Affiliates, & Networks
"It's always a pleasant experience working with the team at SKYN Magazine. They're always a step ahead of me when executing any promotional work and features. The impact that they make as a publication is directly in line with why business at LD WEST is booming, and it's why I keep putting projects in their hands"
- Luis Marin, Public & Client Relations, LD West.
"Working with SKYN has been great. Eames and Ashley did an awesome shoot with our product. We will keep sending over pieces for review due to the quality of the press release + quality of content we received back to reuse."
- Zaid McGovern, Marketing Spinnaker Watches,
"We contacted Ashley via instagram and were extremely grateful with her amazing ideas and support of our brand and its causes to help others. We think we got great exposure from SKYN magazine and would love to work again."
- John Wright, Director, Lyfe Watches
"You could use all of the best words in the dictionary synonymous to 'amazing' to describe Ashley Hassard, and still not get the full picture. She is genuinely caring, hard-working, motivational, and simply someone you want on your team. If you can track her down to work with you on a project, you know it will be a big success. This girl is going places."
- LEILA, Co-Founder & Chief Partnerships Officer at Fitset
"Over the course of the past two years, I had the unique benefit of working alongside Ashley in several capacities. Ashley has been relied on by Me to We's China team to lead diverse groups of students through volunteer service experiences, speech and confidence strengthening workshops, as well as strategic reporting for the expansion of our programs across the country. To state that Ashley has been a beneficial addition to the team in China would be an understatement. Her energy, enthusiasm and leadership qualities have proven to be an unparalleled force that we are so fortunate to have support us. As one of the strongest team players I have had the opportunity to worked with, I do not hesitate for moment in providing Ashley with a strong recommendation to any of the causes she may choose in the future." - ROB PALMER, Director of Leadership Programs at Me to We
My job can be anything from consulting to creation. I can do things as simple as guiding, as well as go as in-depth as generating, editing, publishing and sharing daily content that builds meaningful connections and encourages community members to take action. Using a collection of previously developed as well as newly created content, my plan is always to position your brand and its services to not only look cool, but to be cool as well.
Let’s work together to customize something that works for you!
Let's face it, creating and innovating is a full time job. Now try to imagine creating, innovating, AND showcasing!
Now, that's just silly. Then again, so is doing all that hard work and not being able to show it off to the world.
That's where I come in.
Let me take on the "humble brag" for you. Whether it's honoring your existing partnerships, showcasing what you're doing or helping you attract new great things to do, there's plenty that can come from having a curated digital front, and I'm here to help make make it possible.
THE GAME PLAN
Showcase current talent
Highlight past successes
Generate Qualified Leads
Optimize social media use
Attract Good/New Talent
Share Current Content
Create New Content
Generate Brand Awareness
Showcase your story like YOU want it to be told
BIG VOICE STUDIO INSTAGRAM
I work in GLOWS and GROWS - so GLOWS, things you’re already doing great at, and GROWS, things that could be improved, or areas I could see you growing from
How clean the bio is: I love how and concise your instagram bio is - makes for clean, easy reading
Highlights: I LOVE that you’re utilizing the ‘Highlights’ on instagram - great way to showcase key posts
Separate highlighted Performances & Workshops: The fact that you’ve got different segments that separate the dynamics of what you do
Location in check: You’ve figured out how to put up the location
#’s: You’re utilizing the #BigVoiceStudios hashtag a lot, which is great for having an “easy find” on IG for those looking for all things Big Voice Studios -
Website in Bio: Simple but easy way to generate clickthroughs
1-a-days: 1 a days really help your page seem relevant, up to date, and current. It also increases daily engagement, tipping the algorithm odds in your favour
STORY SCRIPT: You’re posting info on the stories, having calls to action, and inviting other athletes and teams to join.
THE VOICE: One great thing is that you’ve already developed a strong voice that is as appealing to those participating (students/performers) as it is to those paying for the programming (predominantly studios/talent/parents). It’s fun yet educational, and really has a vibe all unto itself. Roll with that a bit more, showcase that.
Fix the site: Your site works and it’s functional, but it is a wee bit dated - I’d probably try going in the backend here and either purchasing a new template or having someone go in and modernize it a bit. It’ll just help your brand jump out a little more and will help the focus remain on what you actually do, not when you made the site.
Your Logo: Love the name of the studio - it’s bold, it’s clear and it’s powerful. One thing that seems to be missing though is a clean and really professionally done logo - it makes for a cleaner (and clearer) profile picture for you page that just really helps emphasize that you’re a strong and professional working brand (Yes, you work with Elaine - obviously she’s a HUGE draw - but there’s more to the studios than just her, so in my opinion I would probably go for trying to hone out a logo that really showcases Big Voice Studios as a separate entity in and onto itself). BONUS: I actually think this will make Elaine even MORE of a draw as it will appear as if an incredibly well respected studio (which you’ve already made yourselves) is being backed and backing a huge well respected industry legend. Aka. it just lets you humble brag a bit more on all ends.
Highlight Cover Pages: A big part of looking professional is giving the illusion of organization and uniformity (think team uniforms). Your IG should be just as organized visual as your athletes are. So when it comes to posting segmented highlight albums, give each an album cover/face that reflects what’s inside but matches the collection around it. ) Don’t underestimate the power of strong fonts and simple but tailored creatives.
More Community Comments: I notice you’ve got some solid high-caliber singers training at your studio, some of them comment on your posts (WHICH IS AWESOME) but a bunch of them don’t. The more credible people you can have visibly engaging with your page and offering endorsements the better. Even if it’s just a thumbs up or an emoji, the fact that they’re visibly showing their alliance with you is HUGE. Try to monopolize on that a bit more. Private Engagement groups are fantastic at bringing all your top singers/musicians/coaches/etc together in a private instagram message group, and allowing them a space where they can each post their most recent post and encourage others in the group to go and like it or comment on it. The idea is every time someone posts in the group all those in it are expected/asked to comment or like the photo posted, and in turn, those commenting will have those people they commented on return the favour when their next post comes around.
THE IG STORY: IG has tis great little feature called a ‘story’ that allows you to post more “disposable” content that remains up on your ‘story’ for a maximum of 24 hours. You can make it formal, informal, fun, educational, or whatever you want, but the key is that every time you use it your followers will have one other way to access you - to see what you’re about, to be honoured, lured, intrigued or appreciated. It’s a great way to tag those currently working in the studio, showcase the day to day, highlight thoughts, take a poll, or whatever else you want to do. The story is where you personality really comes in and has a platform to shine without having to worry about how curated it will all be after posting.
OTHER FUN WAYS TO UTILIZE STORY FEATURES: Polls, surveys and questionnaires are one of IG’s newest features and ones that a lot of influencers are really
#’s: While you’re doing well using your own hashtags and those of similar genres don’t be scared to throw in a couple #ThrowbackThursday’s or #FlashbackFriday’s - they’ll help you expand your audience a bit and will hopefully help people stumble across you more.
SHOWCASE YOUR TALENT: You’ve got HUGE talent under you - whether it’s local celebrities, international stars, or kids just beginning, the fact that they’re training with you means they’ve got talent, and I think it would be a great idea to showcase that talent to the world! Showcase some of your self tapes you’ve got, in studio recordings, or even just at home song covers they want to do. People will watch it, especially if they’ve got a personal connection to that person, artist, or band. Use that to your advantage.
Rumour has it the hardest step to take is the first. Well then, I guess it's a good thing we have a game plan. Starting from the bottom I can comb through every piece of your digital footprint ensuring you've got a professional online presence you can be proud of.
As the industry leaders in differentiated market success, it's important that Big Voice Studios not only looks innovative, but are.
MY DAY TO DAY
From developing your page layout to curating blog posts, my job can be anything from general consulting to handling all the day-to-day tasks involved in maintaining a strong digital presence so that you don't have to.
Over the course of our time together I can:
Develop strategic media plans
Set benchmarks and goals that exceed targets
Curate new as well as previously developed content
Outline potential opportunities
Enlist influencer marketing
Curate and maintain a strong social presence
Engage your audience through direct interactions and messages
Promote Big Voice Studios services and opportunities to ensure that social engagement translates into real time consumers
For any questions, comments, or concerns don't hestitate to reach out to me at:
© 2019 Ashley Hassard, All Rights Reserved