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Instagram. Facebook. Snapchat. We all know them and the amazing impact they've had on this current generation. With so many people plugged in on the daily, the impact of influencer marketing is huge right now. 

Let me help you get your products, services, and experiences the exposure they deserve! 
 


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A BIT ABOUT ME


As a model, teacher, motivational speaker, and life enthusiast, I pride myself on having a strong and reputable personal brand that inspires as much as it empowers.

Having spent the past year working diligently growing my own social platform along with those of numerous clients and affiliates, I've seen first hand the positive impact that can come from meaningful social marketing and proper branding. With so many people plugged in on the daily, the impact of influencer and social marketing is huge and it's my job to help you tap into that. 


SPECIAL SKILLS

Adobe Suite | Web Design | Branding | Styling | Creative Direction | Management | Photography 


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SOCIAL IMPACT

At the moment my own personal network stands at 41.7k followers, with over 254,400 impressions a week. It's neat because as the network grows I've found that so does the engagement, community involvement, and impact. Through my own community service as well as through the SKYN network I've been able to reach out and speak to thousands of people nation wide about a wide variety of issues, topics, and causes. I honestly never expected I'd be able to make such an impact, but lo-and-behold, here we are, and I couldn't be more grateful. Now I find myself coaching others on self-confidence, career development, and self esteem, managing social marketing, and acting as a national ambassador for some pretty neat brands such as Skechers, Spareparts, Blu-dot beverages, Jean Machine, and Hakim Optical to name a few. 


MY SECRET

I don't regram. I create. 

Forget regramming old content, I specialize in taking your product and lifting it to new heights through creating customized content that speaks directly to your audience. 

It's not just about creating content, it's about creating a strong brand identity, a branded community, and brand loyalty. It's not just about posting content, it's about posting content that's going to resonate, entice, and engage your target market ensuring that you don't just gain followers, you actually gain customers. 

Having worked on the front lines of Digital Marketing for over 3 years now I know first hand what it takes not just to grow a brand's digital presence, but to see it thrive. 


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INTEGRATED CONTENT OPPORTUNITIES

  • SOCIAL MEDIA STRATEGY & CONSULTING

  • SOCIAL MEDIA ADVERTISING

  • EMAIL MARKETING CAMPAIGNS

  • GRAPHIC DESIGN/ PHOTOGRAPHY / VIDEO

  • SOCIAL MEDIA MANAGEMENT

  • INFLUENCER MARKETING

  • WEBSITE DESIGN/DEVELOPMENT


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Marketing Clients, Affiliates, & Networks


SKYN MAGAZINE




ASHLEY HASSARD




KALEV ESTIENNE 




what they say

"It's always a pleasant experience working with the team at SKYN Magazine. They're always a step ahead of me when executing any promotional work and features. The impact that they make as a publication is directly in line with why business at LD WEST is booming, and it's why I keep putting projects in their hands"
- Luis Marin, Public & Client Relations, LD West.


"Working with SKYN has been great. Eames and Ashley did an awesome shoot with our product. We will keep sending over pieces for review due to the quality of the press release + quality of content we received back to reuse." 
- Zaid McGovern, Marketing Spinnaker Watches, 


"We contacted Ashley via instagram and were extremely grateful with her amazing ideas and support of our brand and its causes to help others. We think we got great exposure from SKYN magazine and would love to work again."
- John Wright, Director, Lyfe Watches


"You could use all of the best words in the dictionary synonymous to 'amazing' to describe Ashley Hassard, and still not get the full picture. She is genuinely caring, hard-working, motivational, and simply someone you want on your team. If you can track her down to work with you on a project, you know it will be a big success. This girl is going places." 
- LEILA, Co-Founder & Chief Partnerships Officer at Fitset


"Over the course of the past two years, I had the unique benefit of working alongside Ashley in several capacities. Ashley has been relied on by Me to We's China team to lead diverse groups of students through volunteer service experiences, speech and confidence strengthening workshops, as well as strategic reporting for the expansion of our programs across the country. To state that Ashley has been a beneficial addition to the team in China would be an understatement. Her energy, enthusiasm and leadership qualities have proven to be an unparalleled force that we are so fortunate to have support us. As one of the strongest team players I have had the opportunity to worked with, I do not hesitate for moment in providing Ashley with a strong recommendation to any of the causes she may choose in the future."  - ROB PALMER, Director of Leadership Programs at Me to We

 


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Let's face it, creating and innovating is a full time job. Now try to imagine creating, innovating, AND showcasing!
Now, that's just silly. Then again, so is doing all that hard work and not being able to show it off to the world.

That's where I come in.

Let me take on the "humble brag" for you. Whether it's honoring your existing partnerships, showcasing what you're doing or helping you attract new great things to do, there's plenty that can come from having a curated digital front, and I'm here to help make make it possible. 

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THE GAME PLAN

  • Showcase current events

  • Generate Qualified Leads

  • Optimize social media use

  • Attract New Clients

  • Share Current Content

  • Create New Content

  • Generate Brand Awareness


INITIAL OBSERVATIONS

BERKELEY EVENTS INSTAGRAM

I work in GLOWS and GROWS - so GLOWS, things you’re already doing great at, and GROWS, things that could be improved, or areas I could see you growing from

GLOWS:

  • Highlights: I LOVE that you’re utilizing the ‘Highlights’ on instagram - great way to showcase key posts

  • The Quotes: How you’re incorporating real life quotes and recommendations in your instagram captions is great! These are totally the things that will help make people who are contemplating your venue look closer.

  • Separate highlights: The fact that you’ve got different segments that separate the various selling features of Berkeley is great

  • Location in check: You’ve figured out how to put up the location

  • #’s: You’re utilizing hashtags a lot, which is great for having an “easy find” on IG for those looking for all things #Toronto and #Wedding.

  • Your Logo: Love the logo - It’s clean and really professionally done. A lot of companies forget to put it in the bio-picture but you did and that’s awesome

  • Website in Bio: Simple but easy way to generate clickthroughs

  • 1-a-days: It seems like you’re more or less keeping up with the one a days, which is awesome! 1 a days really help your page seem relevant, up to date, and current. It also increases daily engagement, tipping the algorithm odds in your favour

  • Story posts: You’re posting info on the stories, and trying to showcase what’s happening at the various highlighted locations in real time. You’re tagging the location in question, and really trying to include a lot of information

  • A focus: One great thing is that you’ve already developed a strong formula in what you post for captions - there’s the who and what and then often a quote from what they did or what they thought - I really like that you stick to one format and that the audience knows what they can expect.


GROWS:

  • Keep it clean: There’s a lot going on in your bio - between the the #’s, the star, and the excessively long blog post link, it’s a little hard to take in. You really want an instagram bio that is clean, concise, and easy to read.

  • #’s: Go a little easier on the story #’s - you’re using them a lot throughout your highlights and story posts, but it’s not always in an optimal way and often just makes the sentence hard to read and look cluttered. If you’re looking to incorporate commonly used #’s try including them in an additional comment below your captions on the page itself, or as very small hidden adds in your story highlights - that way it’s less intrusive, but still easy on the eyes. Same goes for your captions on the page. There don’t need to be @’s and #’s every three words. Keep it simple, write like you would normally, and then add in credits/links/#’s at the end with some dividers to make it easier to read.

  • Mixing Accounts: I know you guys know that all the 6 various locations are yours, but at first glance, many people wouldn’t. So commenting your additional tags from the Airship account on the Berkeley page is probably not the best idea. Keep it consistent if you’ve got the additional tags to add, and make them from the company itself.

  • Pump yourself up. That being said, you DO have multiple pages going on, so own that. Don’t be afraid to post comments of flattery, encouragement, or even just connectedness on your fellow Berkeley Events profiles (ex. Berkeley Church, Airship 37 etc). Even if it’s just an emoji, it will make your engagement appear higher, and will provide a direct link for people to follow on to your other page

  • Highlight Cover Pages: A big part of looking professional is giving the illusion of organization and uniformity (think team uniforms). Your IG should be just as organized visual as your client’s bridesmaids are. So when it comes to posting segmented highlight albums, give each an album cover/face that reflects what’s inside, but matches the collection around it. Don’t underestimate the power of strong fonts and simple but tailored creatives.

  • Styled Shoot. On the IG Highlights section for Styled Shoot there’s only one shoot mentioned. As someone who’s been in the modeling and photography industry myself for quite some time I find this incredibly hard to believe, and does your establishments a disservice by alluding to the fact that you’ve only ever had one styled shoot done. Take a moment to go back and find some of the more spectacular shoots that were shot at some of your venues and ensure that if you’re showcasing your highlights, that you actually showcase your highlights.

  • Dreamy Designs: The same as above goes for your dreamy designs - you’re literally having people come in weekly spending thousands to transform your spaces, there’s definitely a couple shots floating around there somewhere that can help really paint a better picture of what you guys can do.

  • More Community Comments: I notice you’ve got some solid high-caliber influencers visiting some of your locations (ex. Paul Mason = Fashion Santa) some of them are in the images you post, but most of them don’t comment on the posts. The more credible people you can have visibly engaging with your page and offering endorsements the better. Even if it’s just a thumbs up or an emoji, the fact that they’re visibly showing their alliance with you is HUGE. Try to monopolize on that a bit more. Private Engagement groups are fantastic at bringing all your in house spaces/vendors/staff/etc. together in a private instagram message group, and allowing them a space where they can each post their most recent post and encourage others in the group to go and like it or comment on it. The idea is every time someone posts in the group all those in it are expected/asked to comment or like the photo posted, and in turn, those commenting will have those people they commented on return the favour when their next post comes around.

  • RE-GRAMMING: I noticed you re-gram a lot of content from affiliates pages. This is totally cool and a common practice, but one thing I’d recommend doing is enabling the help of an app such as “Repost” which allows you to download the video or image directly from the other persons page and repost it on your own without that annoying little white “reposted” box in the corner. Of course you’d always credit where it came from in the caption, but removing that little telling box just makes you seem a bit more official.

  • STORY FONT: It seems like you’re sticking with IG’s basic font for a lot of the posts. While that’s totally cool, and is totally fine to do, check out some of their other font preferences, there are a lot of options that might help you posts look just a little less basic.

  • UTILIZE STORY FEATURES: Polls, surveys and questionnaires are one of IG’s newest features and ones that a lot of influencers are really into these days - if you’re able to, take advantage of those. Have “Ask us anything” questionnaires where you answer commonly asked questions (*Tip, you can post them from your other accounts and they look like they’ve been anonymously asked"))


BERKELEY SOCIAL INSTAGRAM

I work in GLOWS and GROWS - so GLOWS, things you’re already doing great at, and GROWS, things that could be improved, or areas I could see you growing from

GLOWS:

  • Highlights: I LOVE that you’re utilizing the ‘Highlights’ on instagram - great way to showcase key posts and that they’re uniform. It’s super clean

  • The Bio: It’s short, it’s sweet, and it’s clear. There’s no confusion about who you are or what you do.

  • The Theme: You’ve got a theme and you’re sticking to it. That’s great

  • Separate highlights: The fact that you’ve got different segments that separate the various selling features of Berkeley is great

  • Location in check: You’ve figured out how to put up the location

  • #’s: You’re utilizing hashtags a lot, which is great for having an “easy find” on IG for those looking for all things #Toronto and #Social - best part is is that you’re using them in an under comment which makes things just look a lot cleaner

  • Your Logo: Love the logo - It’s clean and really professionally done. A lot of companies forget to put it in the bio-picture but you did and that’s awesome

  • Website in Bio: Simple but easy way to generate clickthroughs

  • Story posts: You’re posting info on the stories, and trying to showcase what’s happening at the various highlighted locations in real time. You’re tagging the location in question, and really trying to include a lot of information

  • The voice: One great thing is that you’ve already developed a strong voice that is as appealing to a younger creative generation, one that really has a vibe all unto itself, and that is going to help you bond with your audience.

GROWS:

  • Pump yourself up. Support your accounts with your other accounts. You have multiple pages going on, and you control them, so own that. Don’t be afraid to post comments of flattery, encouragement, or even just connectedness on your Berkeley Social profile from your event spaces (ex. Berkeley Church, Airship 37 etc). Even if it’s just an emoji, it will make your engagement appear higher, and will provide a direct link for people to follow on to your other page

  • Highlights Usage: You’ve got the uniformity there, but nothing in the sections, let’s start filling up those badboys with content that reflects who you are and what you do.

  • Spaces & Events: On the IG Highlights section for Spaces and Events there’s nothing linked. Take a moment to go back and find some of the more spectacular events that were help at some of your venues and ensure that if you’re showcasing your highlights, that you actually showcase your highlights.

  • More Community Comments: I notice you’ve got some solid high-caliber influencers visiting some of your locations (ex. Paul Mason = Fashion Santa) some of them are in the images you post, but most of them don’t comment on the posts. The more credible people you can have visibly engaging with your page and offering endorsements the better. Even if it’s just a thumbs up or an emoji, the fact that they’re visibly showing their alliance with you is HUGE. Try to monopolize on that a bit more. Private Engagement groups are fantastic at bringing all your in house spaces/vendors/staff/etc. together in a private instagram message group, and allowing them a space where they can each post their most recent post and encourage others in the group to go and like it or comment on it. The idea is every time someone posts in the group all those in it are expected/asked to comment or like the photo posted, and in turn, those commenting will have those people they commented on return the favour when their next post comes around. Even if it’s just your staff for now posting from their own personal accounts, the more comments from anywhere the better.

  • Utilize story features: The Story feature itself is relatively new but a common tool that people use these days, try to encourage all your event planners, wedding planners, vendors, etc. to send you content in exchange for a feature. Also, polls, surveys and questionnaires are one of IG’s newest features and ones that a lot of influencers are really into these days - if you’re able to, take advantage of those. Have “Ask us anything” questionnaires where you answer commonly asked questions (*Tip, you can post them from your other accounts and they look like they’ve been anonymously asked"))

  • Show what you’ve got: Check out @SohoHouseToronto - I view you guys kinda like a traveling version of them, but rather than one set location for everyday, you have various select locations for special occasions. Some things they’re doing great are highlighting current members, highlighting food offered at events, highlight events that have transpired or that are going to, highlighting member achievements, as well as highlighting prominent staff who make up a part of their community.


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GETTING STARTED
Rumour has it the hardest step to take is the first. Well then, I guess it's a good thing we have a game plan. Starting from the bottom I'll comb through every piece of your digital footprint ensuring you've got a professional online presence you can be proud of. 

As the industry leaders in differentiated market success, it's important that both Berkeley Events and Berkeley Social not only look innovative, but are. 


A SAMPLE DAY TO DAY

From developing your page layout to helping curate blog posts, my job as a strategic social media analyst is to help you handle all the day-to-day tasks involved in maintaining a strong digital presence. 

Over the course of our time together I'll:

  • Develop strategic media plans

  • Set benchmarks and goals that exceed targets

  • Curate new as well as previously developed content

  • Outline potential opportunities

  • Enlist influencer marketing

  • Help you curate and maintain a strong social presence

  • Engage your audience through direct interactions and messages

  • Find ways to promote Berkeley Events and The Berkeley Social to ensure that social engagement translates into real time consumers



WEEK 1


Beginning with organic content creation, I'd spend the first week researching both your own company as well as your competitors and laying the foundation to allow us to develop a complete a comprehensive collection of curated material. Baselining our social presence and figuring out where it is we lie on the current social sphere is what I would focus on. Whether it's retroactively creating blog posts, curating new graphic content, or simply reorganizing what's already up there - I'd make sure that Berkeley Social and Berkeley Events are set not only to have a unique professional look, but also a unique professional voice.

We'd document current analytical standings, listen to current sentiment on how Berkeley Social and Berkeley Events are being referenced by others, get smart on the competition, actively identify our clients and prospects, and identify content opportunities, formulating a fool proof plan to really help launch you into the digi-sphere. 

This whole process would take about a week and would involve a series of meetings ensuring that digital objectives with corporate align. We'd define initiatives, set objectives and goals, and justify social media through corporate goal alignment. Success is all about how you define it so we'd spend this week working on defining how we'd see success, and strategizing ways to make it happen. 

WEEK 2


The second week would then be devoted to getting to know and highlighting the professionals and spaces that you have. Whether it be through emails, bench chats, coffee dates, fast and easy headshots sessions, one-on-one interviews that could be turned into "Get to Know Us" posts, or collecting some of their quick and dirty event planning tips to put together "Top 5 Tips". The aim of Week 2 would be to really integrate into the community that is Berkeley (whether that’s Berkeley Events or Berkeley Social) and ensure that the spotlight isn't just being on what you do, but also on who exactly does it.  We’d also collect all our key players social information at this point and begin ensuring that not only is our community publicly connected, but privately too (private engagement groups are great secret weapons for ensure each post gets the digital love it deserves by those who really want to help support it).

WEEK 3

Week 3 would be all about oganizing the social troops. Whether that was figuring out exactly what voice we were going to use to tell our stories or finding some part-time contributors internally who might be able to help us add relevant and interesting content. Taking our collected thoughts from the past two weeks and putting pen to paper (or keys to keyboard), we'd take this time to begin creating content and assembling our virtual portfolio. Content opportunities would be noted, and posts, and emails would be formally written and scheduled. 

WEEK 4
Week 4 is where we step into action! This week is all about content, content, content. Posting like mad, creating like crazy, and engaging like it's nobody's business, we'd take this week to jump into action and really let our Berkley Events’, as well as Berkeley Social’s, presence be digitally known. Now that we've got our image polished, posts updated, and have found our groove, it's time for us to get out there. We'd send DM's to prospective couples, companies, & clients, we'd recognize past ones, we'd do considerable outreach, submit some of our curated blog pieces to local publication, and reach out to relevant podcasts/papers/press (never underestimate the power of great press, especially for social growth).  


The Hassard SOCIAL BOOST

To help infuse an initial social boost what I'd probably do is begin by making a couple individual posts on my own personal account (@TheHassard). With a 41.7k following the exposure is fairly high, the engagement strong, and the select audience already hits a large target market you're trying to reach (Those who are engaged, who appreciate love, social, creative, ambitious entrepreneurs). I'd begin with a series of Instagram story posts and polls testing the market to gage reaction and interest, and from there would take that response and turn it into a series of proper posts to ensure lasting impressions. Each post and story would include a direct link with click-through abilities ensuring you and your brand receive ultimate exposure. 

We’d also put out an “ask” to all your major social players (and not-quite-as-major-yet ones too) to do the same. As you guys totally get, personal endorsements are the way to go, and definitely worth their weight in gold. Optimize the network you already have by having them draw eyes for you. If you curate the content right, most people are happy to make the plug and starting off with that kind of exposure is a great way to turbo boost your page's platform and allows you to get an immediate jumpstart at no extra cost. 


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Exclusive video content is a huge 'X' Factor in the industry, one that you happen to have a lot of in stock. As such, I’d recommend maximizing what you’ve got and milking it for all it’s worth. Whether it’s through general postings, story postings, or even, further down the line in youtube postings. I would recommend diving into that hard and tailoring a series of your longer videos for youtube where we could showcase the weddings, events, and highlights properly, as well as shorter 1 minute compressed versions (if you have them) for facebook and 30 second ones for instagram. 

I'd personally love to see a Narcity approach taken to the stories where interesting articles or clips from videos are highlighted in a fun and captivating way. 

They're simple, easy to create, would drive fast traffic towards your site/videos, and, as it turns out, are hardly being used by any of the competition. 

Utilizing these social tools, as well as the updated instagram polls, tips or tricks, or "ask us anything" buttons we can easily interact and engage with the bridal or events community in a fun way that not only gets eyes, but get's interaction. 

It's on these stories that you can also include more "disposable content" such as mini-features on local Brides, In House Experts, Favourite vendors, etc. Things you wouldn't want to post on the actual page, but that would still like to acknowledge. (Here would be a great "5 Fun facts about the Berkeley Events" section, or you could expand to do trusted partner reviews or recommendations that could relate to further holistic marketing you do, leveraging your social platform for more B to B partnerships.

Being heavily spread on social media will not only help you present that which you are in a visual manner but will also allow you to engage with the community more potentially brokering influencer contracts with influencer athletes or other sport brands in exchange for content to promote them on your site, thus increasing your own social reach by tenfold.

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WHAT YOU’RE LOOKING TO PUMP


BERKELEY SOCIAL

  • Membership

  • Social Events

  • Member Highlights

  • Vendor Partners

  • Styled shoots


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AIRSHIP 37

  • Open Houses

  • Past events

  • Current events happening now

  • Vendor Partners

  • Styled shoots


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BERKELEY FIELD HOUSE

  • Open Houses

  • Past events

  • Current events happening now

  • Vendor Partners

  • Styled shoots


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BERKELEY CHURCH

  • Open Houses

  • Past events

  • Current events happening now

  • Vendor Partners

  • Styled shoots


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BRIGHT LIGHTS EVENTS

  • Open Houses

  • Past events

  • Current events happening now

  • Vendor Partners

  • Styled shoots


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BERKELEY BICYCLE CLUB

  • Open Houses

  • Past events

  • Current events happening now

  • Vendor Partners

  • Styled shoots


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LA MAQUETTE

  • Open Houses

  • Past events

  • Current events happening now

  • Vendor Partners

  • Styled shoots

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Initial Thoughts:

  • Make it a thing. If you want Berkeley Social to be a thing, you’ve got to make it a thing. Start taking the time to create a strong digital presence as the first thing any member or prospective member is going to do is to try and google you. Focus on building up your website *it’s not easily found, events pages (*they’re currently linked to dead events on eventbrite, google ads, social articles about it on Narcity or Huffiton Post, etc. Most of these places will create the content for free if you create it for them, so all you really have to do is submit it and make it seems like an embedded ad rather than an explicit one, but even if you have to spend a few bucks on a feature post, if I gets a couple hundred eyes and helps lend to your digital credibility, it’s worth it.

  • Go holistic. One of the biggest strengths about your marketing plan so far is that you really seem to want to take a holistic perspective towards it all. Roll with this! Most people are constantly striving for venues, organizations, and clubs that have it all - something that provides them with a sense of purpose, a beautiful space, some sort of social clout, and a sense of community. You’re more than a social club or events venue - you’re a community, a club, an opportunity, a status upgrade, and a life betterment facility, turning people into all that they can be.

    • Milk this for all it’s got by offering free/optional PD sessions for Berkeley Social Members or prospective brides/grooms/wedding planners - event planning 101, flower arranging classes, lunch and learns during the day, yoga sessions in the space, etc. whatever you think might interest them. It can be led by your own internal staff or by externals you bring in, but having things they can do to better their events, mind as well as their body will make them feel valued and help them develop stronger ties to the Berkeley brand as well as the spaces themselves.

    • People always want to have a sense of purpose too, so don’t be afraid to organize community/member outings for giveback. Whether it’s hosting a coat drive, volunteering at the local boys and girls club, or cooking once a season at a food kitchen, a lot of people really want to give back but don’t know where to start and it’s proven that people bond more over team driven activities - taking the emphasis off the sports for a second could help them bond on a personal level, which will translate to the social club as well.

      • Triple bonus, it’s an easy way to gain great free press for the facility. People love to post when they’re doing good for the world and newspapers and blogs love to cover good news stories by local community members. If they just so happen to be from your social club, and they just so happen to print that you guys are the ones who brought them all together you’ve just gained a whole bunch of free great press that shows your venue, centre, and members, current and prospective, that you’re more than just an events centre/social club

  • Use the hook of free trials. You’re already doing this which is great, but pump it up even more. This is your golden hook for new clients, as it not only allows you the chance to help existing individuals find community but it provides you with the opportunity to potentially swipe great people from other organizations and clubs and turn them into ambassadors for yours.

  • Target your audience. For this one I’d start targeting anyone who posts about Toronto, Social, going out - anyone going to some of the more exclusive clubs/restaurants/creative events in the city.

  • Sweep the gram. If you’re doing this over social media, find people who use #’s that apply to the venue/social club. Thinks #Social #Toronto #Socialite #TorontoEventSpace #Engaged #Isaidyes #Shesaidyes #Eventplanner, etc.

    • Once you find those have your social media captain take the time to lure em - that can be through a series of direct ‘likes’, liking their posts consecutively (6 likes in a row tends to get people’s attention and peak their curiosity), or shooting them a DM saying that they look like they’d love a night out (for the social) or that maybe with a CONGRATS ON YOUR RECENT ENGAGEMENT for newly engaged people. You offer them a free complimentary tour of your facility, or invitation to an event as a hook, even if you offer those anyways, people always feel special being offered something they know has a value for free and odds are they probably will be so excited they wont notice that that’s actually pretty standard practice

    • If they’re posting on peoples images who might be interested in the social, try commenting under the shot or sending a DM like “Love the energy, let’s keep that rolling.” and just see what happens.

    • Support those in the social/toronto/wedding community. Community support is huge these days and everyone is all about posting words of encouragement. Use this to your advantage by engaging with community members who are doing great things and encouraging them to keep it up. Even if it’s your direct competition, if it’s shown that you guys are looking like the bigger person, being supportive, and leading by example, you’ll stand out as an industry leader by a mile - one that isn’t scared of competition but who embraces it (besides, you already know you’re the best, so why compete)

  • Tag Those Friends. Utilize the “Tag a friend who needs to see this” hook - a lot of people use it with motivational quotes, funny memes, or useful information. Encourage engagement from your audience, and generate more leads while you do it.

    • Some also use this as an avenue to do giveaways - whether it’s simple Berkeley swag, a free trial, a bridal photoshoot or something more. Ex. Tag 3 friends for your chance to win.

  • Tag the brides/members. Use the tags yourself to flag your posts for prospective partners/brides/members. Just like tagging a friend can help draw someones attention to what you do, same goes for you actually tagging the couples/partners/members you know. Tag people who have been there, take the people who have booked and are waiting for an event, tag the vendors you’re collaborating with or work with regularly, tag your staff, tag everyone! While you’ve definitely already got a full house, more attention also means more clout, more clout means better reputation, and so then even if all you’re looking to do is boost the awareness in the community to secure future influence, you’ll be able to get it easily.

  • Find the photographers. Make a point to keep in contact with any and every photographer who comes through your space. You’d be surprised at how many would be willing to 1) come and shoot some of your promo events for free 2) do a styled shoot at your space 3) share their previously generated wedding/event footage with you. So long as you give credit where credit is due, most people love the platform to show and share.

  • Use Various Promoters. I know you guys have a good thing with Walter, but seriously consider mixing up the promoters that you do use - each promoter runs in a different social circle, has different networks, friends, links, plugs, and approaches, so don’t limit yourself to just one and how they do things. This is especially true if you’re looking to create a whole new social group with a specific target audience. The best way to do that is to find promoters already in that group who can make it more of a personal endorsement rather than a marketing sell.

  • Plug those partnerships. You do a great job at promoting some samples of brands who have worked with your venues in the past, but you don’t really mention them too much on social. Make a point to do this. It could be in a “Did you know…” kind of story post, brand shoutouts on the page in actual posts, Swipe through to see all the brands we’ve worked with etc.

  • Make sure your partnerships plug you. One thing I noticed after your FAM event that happened last week, was that a lot of the partners, venders and collaborators were thanking Walter a lot in posts and thanking him for the opportunity, but very few were actually thanking you guys for hosting it (which seemed silly as you were actually the ones fronting a lot of the costs). Make sure that partners and collaborators know that they have a duty to plug you to and mention you guys online. Maybe put together a quick partnership media kit with all your appropriate hashtags and handles so that they can have it for reference. I’ve seen venues and partners do it as a polite ask, and I’ve seen others do it as an insurance policy, explicitly noting that it is a commodity exchange (mention for opportunity) and that if partners don’t mention or tag the venue, they will then owe full rental fees for the event. It’s your choice with how you approach it, but make sure you’re not being screwed over.

  • Make friends, find perks. Everyone loves free perks, bonuses, or exclusive rates. If you’re not already - Make friends with some local venders for exclusive Berkeley Rates - whether that’s wedding focused, event focused, or just social focused - think of it like a corporate discount if they’re a member of Berkeley Social. Even Goodlife fitness has partnerships with restaurants, insurance companies, banks, clothing stores, spas, etc. Even if you’re only offering 5%-10% off something, the token of good faith and seemingly exclusive perk will really help plump up your Berkeley Social package.

  • Influence your life. Never underestimate the power of influencers. They’re definitely not the be end and end all, but they do help spread the word quickly and help hit direct markets. Find local influencers in your area that are willing to exchange visits for posts. Maybe they’re getting a couple hours for a quick look book shoot, maybe it’s a free pass to your next event, or some drink tickets while they’re there. - either way, it’s cheaper than paying them to post on their page and you actually generate much more authentic content and relationships this way

    • Often influencers who are bonded with will just continue to post for free, further propelling your exposure and influencer

  • Go old school. Flyers might be old fashioned, but put em in the right place and they totally work. Hipster coffee shop bulletin boards, cool local fashion stores, book shops, or shared workspaces like East Room, the Lodge on Queen, etc. Don’t underestimate the power of the paper and help appeal to those who may not be quite so tech savvy

  • Get in on the merch game. Don’t underestimate the power of branded merchandise. You’ve got a couple Berkeley Social T’s and water Bottles. Try getting them as swag you can give out to your newly signed on influencer members. Have them gain membership for free by wearing a T or do some sort of contest where you give them away.

  • Rep it up. I’m not sure if you have reps yet, but I’d recommend inviting some micro influencers to an event (perhaps your next official social next month) - You show them what it’s all about, how it works, and what it can offer them, and then use them to develop a proper referral program with rewards/kickbacks/bonuses for anyone who brings in new members, even if it’s just free drink tickets next time. That way they do the ground work for you, spread the word, help link people they know with opportunity, all while getting a little kickback.


… more to come


As with all things, these are all merely suggestions - depending exactly on what you want and need things can definitely be adjusted.
Just let me know what works for you and we'll find a way to make it happen.


For any questions, comments, or concerns don't hestitate to reach out to me at: 

info@ashleyhassard.com
www.ashleyhassard.com
647-262-1033 



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