Instagram. Facebook. Snapchat. We all know them and the amazing impact they've had on this current generation. With so many people plugged in on the daily, the impact of influencer marketing is huge right now.
Let me help you get your products, services, and experiences the exposure they deserve!
A BIT ABOUT ME
As a model, teacher, motivational speaker, and life enthusiast, I pride myself on having a strong and reputable personal brand that inspires as much as it empowers.
Having spent the past year working diligently growing my own social platform along with those of numerous clients and affiliates, I've seen first hand the positive impact that can come from meaningful social marketing and proper branding. With so many people plugged in on the daily, the impact of influencer and social marketing is huge and it's my job to help you tap into that.
Adobe Suite | Web Design | Branding | Styling | Creative Direction | Management | Photography
At the moment my own personal network stands at 41.7k followers, with over 254,400 impressions a week. It's neat because as the network grows I've found that so does the engagement, community involvement, and impact. Through my own community service as well as through the SKYN network I've been able to reach out and speak to thousands of people nation wide about a wide variety of issues, topics, and causes. I honestly never expected I'd be able to make such an impact, but lo-and-behold, here we are, and I couldn't be more grateful. Now I find myself coaching others on self-confidence, career development, and self esteem, managing social marketing, and acting as a national ambassador for some pretty neat brands such as Skechers, Spareparts, Blu-dot beverages, Jean Machine, and Hakim Optical to name a few.
I don't regram. I create.
Forget regramming old content, I specialize in taking your product and lifting it to new heights through creating customized content that speaks directly to your audience.
It's not just about creating content, it's about creating a strong brand identity, a branded community, and brand loyalty. It's not just about posting content, it's about posting content that's going to resonate, entice, and engage your target market ensuring that you don't just gain followers, you actually gain customers.
Having worked on the front lines of Digital Marketing for over 3 years now I know first hand what it takes not just to grow a brand's digital presence, but to see it thrive.
INTEGRATED CONTENT OPPORTUNITIES
SOCIAL MEDIA STRATEGY & CONSULTING
SOCIAL MEDIA ADVERTISING
EMAIL MARKETING CAMPAIGNS
GRAPHIC DESIGN/ PHOTOGRAPHY / VIDEO
SOCIAL MEDIA MANAGEMENT
Marketing Clients, Affiliates, & Networks
"It's always a pleasant experience working with the team at SKYN Magazine. They're always a step ahead of me when executing any promotional work and features. The impact that they make as a publication is directly in line with why business at LD WEST is booming, and it's why I keep putting projects in their hands"
- Luis Marin, Public & Client Relations, LD West.
"Working with SKYN has been great. Eames and Ashley did an awesome shoot with our product. We will keep sending over pieces for review due to the quality of the press release + quality of content we received back to reuse."
- Zaid McGovern, Marketing Spinnaker Watches,
"We contacted Ashley via instagram and were extremely grateful with her amazing ideas and support of our brand and its causes to help others. We think we got great exposure from SKYN magazine and would love to work again."
- John Wright, Director, Lyfe Watches
"You could use all of the best words in the dictionary synonymous to 'amazing' to describe Ashley Hassard, and still not get the full picture. She is genuinely caring, hard-working, motivational, and simply someone you want on your team. If you can track her down to work with you on a project, you know it will be a big success. This girl is going places."
- LEILA, Co-Founder & Chief Partnerships Officer at Fitset
"Over the course of the past two years, I had the unique benefit of working alongside Ashley in several capacities. Ashley has been relied on by Me to We's China team to lead diverse groups of students through volunteer service experiences, speech and confidence strengthening workshops, as well as strategic reporting for the expansion of our programs across the country. To state that Ashley has been a beneficial addition to the team in China would be an understatement. Her energy, enthusiasm and leadership qualities have proven to be an unparalleled force that we are so fortunate to have support us. As one of the strongest team players I have had the opportunity to worked with, I do not hesitate for moment in providing Ashley with a strong recommendation to any of the causes she may choose in the future." - ROB PALMER, Director of Leadership Programs at Me to We
Let's face it, creating and innovating is a full time job. Now try to imagine creating, innovating, AND showcasing!
Now, that's just silly. Then again, so is doing all that hard work and not being able to show it off to the world.
That's where I come in.
Let me take on the "humble brag" for you. Whether it's honoring your existing partnerships, showcasing what you're doing or helping you attract new great things to do, there's plenty that can come from having a curated digital front, and I'm here to help make make it possible.
THE GAME PLAN
Showcase current athletes
Generate Qualified Leads
Optimize social media use
Attract Good/New Talent
Share Current Content
Create New Content
Generate Brand Awareness
THE ATHLETE MATRIX INSTAGRAM
I work in GLOWS and GROWS - so GLOWS, things you’re already doing great at, and GROWS, things that could be improved, or areas I could see you growing from
How clean the bio is: I love how and concise your instagram bio is - makes for clean, easy reading
Highlights: I LOVE that you’re utilizing the ‘Highlights’ on instagram - great way to showcase key posts
Separate highlighted sports: The fact that you’ve got different segments that separate the sports
Location in check: You’ve figured out how to put up the location
#’s: You’re utilizing the #MadeInTheMatrix hashtag a lot, which is great for having an “easy find” on IG for those looking for all the The Athlete Matrix.
Your Logo: Love the logo - It’s clean and really professionally done. A lot of companies forget to put it in the bio-picture but you did and that’s awesome
Website in Bio: Simple but easy way to generate clickthroughs
The Mastery Camp Profiles: LOVE how you showcased who was going to be at Mastery Camp and used the swipe through abilities to plug the creative ads in
1-a-days: It seems like for a while in December you were doing 1 a days, which is awesome! 1 a days really help your page seem relevant, up to date, and current. It also increases daily engagement, tipping the algorithm odds in your favour
STORY SCRIPT: You’re posting info on the stories, having calls to action, and inviting other athletes and teams to join.
THE VOICE: One great thing is that you’ve already developed a strong voice that is as appealing to those participating (students/athletes) as it is to those paying for the programming (predominantly parents). It’s fun yet educational, and really has a vibe all unto itself.
#’s: While you’re using a lot of great in-house hashtags, you’re not using a lot of other ones that might help people find you, ex. #Athlete, #Training, #AthleticTrainingCentre. There are a couple, but you could easily ad in a slew more in a followup comment that would let people find you more easily.
Highlight Cover Pages: A big part of looking professional is giving the illusion of organization and uniformity (think team uniforms). Your IG should be just as organized visual as your athletes are. So when it comes to posting segmented highlight albums, give each an album cover/face that reflects what’s inside but matches the collection around it. ) I know you’ve got this a bit on your ‘Reids workouts’ page but even those cover photos look rather basic. Don’t underestimate the power of strong fonts and simple but tailored creatives.
More Community Comments: I notice you’ve got some solid high-caliber athletes training at your fascility, some of them comment on your posts (WHICH IS AWESOME) but a bunch of them don’t. The more credible people you can have visibly engaging with your page and offering endorsements the better. Even if it’s just a thumbs up or an emoji, the fact that they’re visibly showing their alliance with you is HUGE. Try to monopolize on that a bit more. Private Engagement groups are fantastic at bringing all your top athletes/members/coaches/etc together in a private instagram message group, and allowing them a space where they can each post their most recent post and encourage others in the group to go and like it or comment on it. The idea is every time someone posts in the group all those in it are expected/asked to comment or like the photo posted, and in turn, those commenting will have those people they commented on return the favour when their next post comes around.
RE-GRAMMING: I noticed you re-gram a lot of content from affiliates pages. This is totally cool and a common practice, but one thing I’d recommend doing is enabling the help of an app such as “Repost” which allows you to download the video or image directly from the other persons page and repost it on your own without that annoying little white “reposted” box in the corner. Of course you’d always credit where it came from in the caption, but removing that little telling box just makes you seem a bit more official.
STORY FONT: It seems like you’re sticking with IG’s basic font for a lot of the posts. While that’s totally cool, and is totally fine to do, check out some of their other font preferences, there are a lot of options that might help you posts look just a little less basic.
UTILIZE STORY FEATURES: Polls, surveys and questionnaires are one of IG’s newest features and ones that a lot of influencers are really
Rumour has it the hardest step to take is the first. Well then, I guess it's a good thing we have a game plan. Starting from the bottom I'll comb through every piece of your digital footprint ensuring you've got a professional online presence you can be proud of.
As the industry leaders in differentiated market success, it's important that The Athlete Matrix and Reid’s Workouts not only look innovative, but are.
MY DAY TO DAY
From developing your page layout to currating blog posts, my job is to handle all the day-to-day tasks involved in maintaining a strong digital presence so that you don't have to.
Over the course of our time together I'll:
Develop strategic media plans
Set benchmarks and goals that exceed targets
Curate new as well as previously developed content
Outline potential opportunities
Enlist influencer marketing
Curate and maintain a strong social presence
Engage your audience through direct interactions and messages
Promote The Athlete Matrix’s services and opportunities to ensure that social engagement translates into real time consumers
Beginning with organic content creation, I'd spend the first week researching both your own company as well as your competitors and laying the foundation to allow us to develop a complete a comprehensive collection of curated material. Baselining our social presence and figuring out where it is we lie on the current social sphere is what I would focus on. Whether it's retroactively creating blog posts, curating new graphic content, or simply reorganizing what's already up there - I'd make sure that The Athlete Matrix and Reid’s Workouts are set not only to have a unique professional look, but also a unique professional voice.
We'd document current analitical standings, listen to current sentiment on how The Athlete Matrix and Reid’s Workout’s is being referenced by others, get smart on the competition, actively identify our clients and prospects, and identify content opportunities, formulating a fool proof plan to really help launch us into the digi-sphere.
This whole process would take about a week and would involve a series of meetings ensuring that diginal objectives with corporate align. We'd define initiatives, set objectives and goals, and justify social media through corporate goal alignment. Success is all about how you define it so we'd spend this week working on defining how we'd see success, and strategizing ways to make it happen.
The second week would then be devoted to getting to know and highlighting the professionals that you have. Whether it be through emails, bench chats, coffee dates, fast and easy headshots sessions, one-on-one interviews that could be turned into "Get to Know Us" posts, or collecting some of their quick and dirty athlete tips to put together "Top 5 Tips". The aim of Week 2 would be to really integrate into the community that is The Athletic Matrix and ensure that the spotlight isn't just being on what you do, but also on who exactly does it. We’d also collect all our key players social information at this point and begin ensuring that not only is our community publicly connected, but privately too (private engagement groups are great secret weapons for ensure each post gets the digital love it deserves by those who really want to help support it).
Week 3 would be all about oganizing the social troops. Whether that was figuring out exactly what voice we were going to use to tell our stories or finding some part-time contributors internally who might be able to help us add relevant and interesting content. Taking our collected thoughts from the past two weeks and putting pen to paper (or keys to keyboard), we'd take this time to begin creating content and assembling our virtual portfolio. Content opportunities would be noted, and posts, and emails would be formally written and scheduled.
Week 4 is where we step into action! This week is all about content, content, content. Posting like mad, creating like crazy, and engaging like it's nobody's business, we'd take this week to jump into action and really let our Athlete Matrix presence be digitally known. Now that we've got our image polished, posts updated, and have found our groove, it's time for us to get out there. We'd send DM's to prospective athletes & clients, we'd recognize past ones, we'd do considerable outreach, submit some of our curated blog pieces to local publication, and reach out to relevant podcasts/papers/press (never underestimate the power of great press, especially for social growth).
The Hassard SOCIAL BOOST
To help infuse an initial social boost what I'd probably do is begin by making a couple individual posts on my own personal account (@TheHassard). With a 41.7k following the exposure is fairly high, the engagement strong, and the select audience already hits a large target market you're trying to reach (fitness enthusiasts, professional athletes, high achievers, and ambitious entrepreneurs). I'd begin with a series of Instagram story posts and polls testing the market to gage reaction and interest, and from there would take that response and turn it into a series of proper posts to ensure lasting impressions. Each post and story would include a direct link with click-through abilities ensuring you and your brand receive ultimate exposure.
We’d also put out an “ask” to all your major social players (and not-quite-as-major-yet ones too) to do the same. As you guys totally get, personal endorsements are the way to go, and definitely worth their weight in gold. Optimize the network you already have by having them draw eyes for you. If you curate the content right, most people are happy to make the plug and starting off with that kind of exposure is a great way to turbo boost your page's platform and allows you to get an immediate jumpstart at no extra cost.
Exclusive video content is a huge 'X' Factor in the industry, one that you happen to have a lot of in stock. As such, I’d recommend maximizing what you’ve got and milking it for all it’s worth. Whether it’s through general postings, story postings, or even, further down the line in youtube postings. I would recommend diving into that hard and tailoring a series of your longer videos for youtube where we could showcase the workouts, interviews, and highlights properly, as well as shorter 1 minute compressed versions (if you have them) for facebook and 30 second ones for instagram.
I'd personally love to see a Narcity approach taken to the stories where interesting articles or clips from videos are highlighted in a fun and captivating way.
They're simple, easy to create, would drive fast traffic towards your site/videos, and, as it turns out, are hardly being used by any of the competition.
Utilizing these social tools, as well as the updated instagram polls, tips or tricks, or "ask us anything" buttons we can easily interact and engage with the fitness community in a fun way that not only gets eyes, but get's interaction.
It's on these stories that you can also include more "disposable content" such as mini-features on in-house Athletes, New Coaches , etc. Things you wouldn't want to post on the actual page, but that would still like to acknowledge. (Here would be a great "5 Fun facts about the Athlete Matrix" section, or you could expand to do trusted partner reviews or recommendations that could relate to further holistic marketing you do, leveraging your social platform for more B to B partnerships.
Being heavily spread on social media will not only help you present that which you are in a visual manner but will also allow you to engage with the community more potentially brokering influencer contracts with influencer athletes or other sport brands in exchange for content to promote them on your site, thus increasing your own social reach by tenfold.
… more to come
As with all things, these are all merely suggestions - depending exactly on what you want and need things can definitely be adjusted.
Just let me know what works for you and we'll find a way to make it happen.
For any questions, comments, or concerns don't hestitate to reach out to me at:
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